After the resignation of Boris Johnson, we had a 4 day turnaround to resupply graphics for a new set, for another Conservative leadership race, this time with five candidates.
LATER DEBATES
We were asked to design the logo and animate a short title sequence for a one-off televised debate between Jeremy Hunt and Boris Johnson. As well as a full kit of graphics for the live transmission we also attended the studio to make last minute changes.
Striking a balance between seriousness and entertainment was key, all the while maintaining ITV’s core branding. We offset the conservative blue colours with a hint of gold, introducing a glass environment within which we embedded the iconic ‘Number 10’.
ITV coverage of two Conservative leadership races and one general election.
