After sharing the final clip on Twitter, we were surprised the next morning to see that it had been shared over a million times via another account. Not only was it on Twitter, but it had also reached Facebook, Instagram and several newspapers. Many commentators argued about whether the clip was real or fake and we were inundated all day with requests to use the footage.
What had started as a fun little internal project had grown into something quite big and captured the spirit of England’s 2018 World Cup campaign. See below for the video breakdown of how the project was created...
GOING VIRAL
The RAF celebrated its 100th anniversary with a fly by in the formation of “100”. So precise was the formation of the Typhoons, that the footage almost looked fake. Jokingly, we challenged one of our designers to use visual effects to make a more realistic clip in an afternoon. As the England Men’s football team was facing Croatia in the world cup that week, we decided to make the planes, suitably Spitfires, spell out “It’s Coming Home!”
We made the video that had over 20 million views in a single day, split the Internet and got retweeted by David Beckham.
